Everyone’s fighting over the same scraps while the real money sits untouched in plain sight.
While investors elbow each other for fix-and-flip deals and chase the same rental properties, there’s an entire market that barely has any competition. It’s a game so obvious that it’s invisible, so profitable that it sounds too good to be true, and so underplayed that the few people doing it right are printing money.
Welcome to private money brokering: the art of wholesaling money instead of houses.
The Red Ocean Everyone’s Swimming In
Real estate investing has become a bloodbath. Everyone’s fighting over the same deals, chasing the same strategies, and accepting thinner margins because “that’s just how the market is.”
Wholesalers are competing with fifty other wholesalers for the same distressed property. Flippers are bidding against each other until profits disappear. Rental investors are paying retail prices for properties that barely cash flow.
They’re all swimming in a Red Ocean, trying to out-hustle each other in an increasingly crowded space.
Meanwhile, there’s a Blue Ocean sitting right next to them that most people can’t even see.
The Market That’s Hiding in Plain Sight
Here’s what’s really happening in private lending: There are thousands of private lenders (individuals, family offices, self-directed IRA holders) sitting on capital they want to deploy. And there are thousands of borrowers who need fast, flexible financing for deals that banks won’t touch.
But they can’t find each other.
The lenders don’t want to spend their time vetting deals, analyzing borrowers, or structuring loans. The borrowers don’t have relationships with private capital or know how to present their deals professionally.
Enter the private money broker. This is the person who connects capital to opportunity and gets paid handsomely for making the introduction.
Wholesaling Money, Not Houses
Most people understand wholesaling real estate. Find a motivated seller, get the property under contract, assign the contract to an investor, collect a fee.
Private money brokering is the same concept, but instead of wholesaling houses, you’re wholesaling money.
You find borrowers who need capital. You connect them with lenders who have capital. You structure the deal, handle the documentation, and collect points on the transaction.
No rehabs. No tenants. No carrying costs. No market risk.
Just connection, knowledge, and execution.
The Numbers That Make You Pay Attention
A borrower needs $500,000 for a commercial acquisition. You connect them with a private lender at 10% interest. Your broker fee is 2 points.
That’s $10,000 for making a phone call and handling paperwork.
The lender gets a secured investment backed by real estate. The borrower gets fast funding without bank bureaucracy. You get paid for being the connector.
Scale that across multiple deals per month, and you’re looking at six-figure annual income without touching a single property.
Why Eddie Wilson Is Building the Infrastructure
My business partner Eddie Wilson saw this opportunity years ago and decided to legitimize the entire space through the American Association of Private Lenders (AAPL). He’s creating the systems, standards, and education that turn private money brokering from a side hustle into a professional business model.
AAPL isn’t just teaching people how to broker private money. They’re building the infrastructure that makes it scalable, repeatable, and professional.
This is what happens when someone sees a Blue Ocean and decides to build the boats instead of just fishing in it.
The Power Position Nobody Talks About
Here’s what most people miss: In any deal, the person who brings the money gets the best seat at the table.
Not the person with the deal. Not the person with the expertise. The person with the capital, or the person who controls access to the capital.
When you become a private money broker, you’re not just earning fees on transactions. You’re positioning yourself at the center of deal flow. You’re building relationships with both sides of every transaction. You’re creating influence that extends far beyond individual deals.
Borrowers will bring you their best opportunities because they know you have funding sources. Lenders will give you preferential terms because they know you bring quality deals.
The Strategy Most People Can’t See
Everyone wants to be the investor. They want to own the property, control the asset, and hope for appreciation.
But ownership comes with risk, requires capital, and limits how many deals you can do simultaneously.
Brokering gives you deal flow without risk, income without capital requirements, and the ability to be involved in dozens of transactions simultaneously.
You become the hub instead of just another spoke.
The Game Within the Game
Private money brokering isn’t just about earning fees on loans. It’s about understanding that in any market, the real power belongs to the person who controls the flow of resources.
Oil companies don’t make their money drilling wells, they make it controlling distribution. Tech companies don’t make money building products, they make it by controlling platforms.
Private money brokers don’t make money lending or borrowing, they make it controlling access between the two.
The Invisible Advantage
Most real estate strategies are visible. Everyone can see the flip, the rental, the development project.
Private money brokering is invisible. Nobody knows you’re the person who made the deal possible except the borrower and lender.
There’s no competition because most people don’t even know the game exists.
You’re operating in a Blue Ocean while everyone else fights in the Red Ocean next door.
The Real Wealth Play
Private money brokering is wealth positioning disguised as a service business. You’re building relationships, creating deal flow, and establishing yourself as indispensable to both borrowers and lenders.
Everyone wants to be the investor. The real power is being the broker.
And once you see it, you’ll never unsee it.
